Hacienda Botanica was the Libbey Tasting Room activation at Tales of the Cocktail 2025. Welcoming over 25k attendees, Tales of the Cocktail is the premier cocktail conference and festival for industry professionals and spirit enthusiasts alike. In addition to being the official glassware partner, Libbey also activated a “tasting room” experience on-site during the conference, called the Hacienda Botanica garnish garden. The Libbey Lounge was a “choose your own adventure” garnish experience, where guests selected their glassware and base cocktail, all crafted by JBF-nominated mixologist Jose Medina Camacho, then topped with their creation with their choice of garnishes and herbs.

Rebecca provided:

• Identification and acquisition of featured talent

• Management of entire activation from planning to execution

• Coordination of all vendors and event design